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Tuesday 16 October 2012

WILL RIO DO IT BETTER?

We might have witnessed one of the best Olympic games ever this summer in London - and proved that Britain really can put on a fantastically successful event - but one aspect let us down. That logo and that typeface! Grillust operatives had to bow our heads in shame every time we saw such a miserable offering representing the output of our profession. So what will Rio be putting before us in 2016? Here's a sneak preview of their Olympic typeface taking shape - not only a lesson in producing something much more elegant but also just how much effort and time is spent refining what most people think of as just another set of 26 characters...Click on this photo to read all about Rio's new typeface being developed.

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